01
ROI Over Vanity Metrics.
Likes are nice, but revenue matters more. I look after the full engine, from GTM to pipeline, and measure success in revenue.
54X return on budget2,077% event ROI-70% CPL
Home / Top 12 Reasons
ROI-driven growth marketing leadership
Top 12 Reasons to Hire Me
Here's how I've helped companies grow, with a real example behind each point.
As featured in
02
Comfortable Building From Zero.
Starting without a CRM, tracking or funnel? I've built all three, twice, with the support of great teams.
AG Net: first regional SaaS funnelBCF: first digital function
03
Strategy That Scales.
Quick wins now, brand equity later. I've run go-to-market across Singapore, Malaysia and Japan, plus campaigns in APAC and Europe.
GTM across SG, MY, JPAPAC & EU campaigns
04
Hands-On Leadership.
I set direction, then roll up my sleeves. The pages behind SGD86.5K in one week were ones I rebuilt myself.
SGD86.5K in 1 week from pages I rebuilt
05
Underperforming Campaigns? I Can Help Turn Them Around.
4 at-risk key accounts. 6-month deadline. Improved in 2.5 weeks, and all renewed.
65% of agency revenue protected+980.5% daily leads
06
New Industry? I Learn Quickly.
Most of the ~100 brands I've worked with were new to me at the start. I begin with the fundamentals: research, ICP, offer and conversion.
~100 brands54 niches18 countries
07
Every Dollar, Tracked.
GA4, attribution and Board dashboards that show what each channel returns. I also reconcile data between HubSpot and Salesforce, so marketing and sales report one accurate set of numbers.
Weekly Board reportingHubSpot + Salesforce reconciledGA4 rollouts
08
AI, With Discipline.
Agentic workflows, automation and AI-search optimisation, each tested against KPIs. No experimenting for its own sake.
GEO & AEOn8n workflowsBuilt this site with Claude Code
09
Sales and Marketing, Aligned.
I work with C-suite, sales, product and ops so everyone chases one revenue target.
+SGD180K ARR with sales & resellers
10
Copy That Sells.
A direct-response copywriter at heart. Complex products made simple, in English and Chinese.
-83.6% CPL through sharper copy
11
Marketing Maturity, Built In.
Gap analysis first, then the processes, frameworks and people to close the gaps.
Functional team of 7Hired & mentored marketers
12
Independently Recognised.
Honoured to be recognised by DIGITALCONFEX, across 20+ Asian countries.
Top 25 Outstanding Leader in Growth Marketing 2025Top 25 Digital Rising Star 2023
Ready to elevate your marketing?
Let's Discuss Your Growth.
Share the role and the revenue goal. I'll come prepared with a few ROI ideas for the first 90 days.
Available immediately · Singapore-based