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Quick answers about my availability, results and how I work.
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Contact MeThe role
What roles are you open to?
Full-time Head of Marketing, Head of Growth, Senior Marketing Manager, Marketing Manager and Digital Marketing Manager roles in Singapore. I'm also open to regional APAC scope.
When can you start?
Immediately. There's no notice period.
Do you need a work visa?
No. I'm Singaporean.
What size of company suits you?
I've worked with founder-led micro-SMEs, growing SMEs, regional scale-ups and MNC-level accounts. My strongest results came where marketing needed to be built, rebuilt or scaled, such as at AG Net and Breast Cancer Foundation.
Results & ROI
How do you prove marketing ROI?
Every campaign starts with revenue KPIs. I track them end to end in GA4, CRM and attribution dashboards, and reconcile data between systems such as HubSpot and Salesforce so leadership sees one accurate number.
What's your best result?
A regional SaaS funnel I built on SGD50K generated SGD2.71M in marketing-sourced revenue within 5 months, about a 54X return. See the case studies for more.
How soon can I expect results?
Quick wins often come within weeks. Past breakthroughs took 1 to 2.5 weeks. A scalable growth engine usually takes shape within 90 days.
How I work
Are you strategic or hands-on?
Both. I report to MDs and Boards, and I still build campaigns, funnels and dashboards myself when it helps the team move faster.
Our industry is new to you. Is that a problem?
Usually not. Most of the ~100 brands I've grown were new to me at the start. I begin with the fundamentals: research, ICP, offer and conversion drivers.
Have you managed teams and budgets?
Yes. I owned a SGD980K budget with a functional team of 7 at Breast Cancer Foundation, have managed SGD2M+ cumulatively, and have hired and mentored marketers.
What would your first 90 days look like?
Days 1–30: listen, audit and run a gap analysis. Days 31–60: fix tracking and funnel leaks, and launch quick wins. Days 61–90: scale what works and share a 12-month ROI roadmap.
How do you use AI?
Practically, with KPIs attached: agentic workflows, automation, optimising for AI search (GEO and AEO), and building websites like this one with Claude Code.
Background
B2B or B2C?
Both. B2B SaaS demand generation with long sales cycles, plus B2C and D2C across education, healthcare, retail and consumer services.
Which markets have you covered?
Singapore, Malaysia and Japan in-house, plus campaigns across APAC, the UK, Nordics, France, Australia, the UAE and South Africa.
Which languages do you speak?
Fluent English and native Chinese, spoken and written.
Can I see your CV or references?
Of course. Get in touch and I'll send them over.
Ready to grow?
Let's Talk About Your Growth Goals.
Share the role and your revenue goals. I'll come prepared with a few ROI ideas for the first 90 days.
Available immediately · Singapore-based