Business Meets Tech
BSc (Hons) in Business & IT, a double major. Commercial thinking plus technology.
Marketing is a business function, powered by tech.
My story
From Copywriter to Growth Leader
Every chapter, one lesson I now bring to your team.
Words That Sell
Led digital for F&B, tuition and investment brands. Built FX1's first lead-gen funnels.
If it doesn't sell, it isn't creative.
More With Less
Sole digital marketer at Dr. Wealth. Rebuilt ads and email funnels.
900%+ ROAS-74% ad spend-83.6% CPL
One Marketer, 54X Return
Only marketer and lead source at AG Net, across SG, MY and JP.
SGD50K → SGD2.71M+SGD180K ARR
54 Niches, 2.5 Weeks
Head of Performance at Weave Asia. Helped recover 4 at-risk accounts with a 6-month deadline.
65% revenue protectedDone in 2.5 weeks
Marketing With Purpose
Built Breast Cancer Foundation's first digital function and led its digital transformation.
2,077% event ROISGD980K budgetBilingual spokesperson
Recognised Across Asia
Honoured by DIGITALCONFEX, across 20+ Asian countries.
Top 25 Digital Rising Star 2023Top 25 Growth Marketing Leader 2025
AI-Ready. Keen to Contribute.
Trained in agentic AI, AI workflows and AI-SEO in 2026. Now ready for my next full-time role.
What I bring: 12+ years of experience, plus modern AI skills.
Behind the scenes · 2017
Two Weeks, One Sentence at a Time
My first formal staff training came when my boss, Mario Singh, founder of FX1 International, opened its Thailand presence. I had two weeks to train the team in SEO, Google Ads, Facebook Ads, email automation, copywriting and marketing strategy.
English wasn't their first language, so I taught through a Thai interpreter, one of their own staff, one sentence at a time.
Their feedback: it opened their minds to how marketing is done today, driving ROI at low cost.