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ROI, measured

Case Studies: The ROI Behind the Results

Real challenges, what my teams and I did, and what it returned. Filter by the industry closest to yours.

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SaaS funnel54XSGD50K in, SGD2.71M out
Nationwide event2,077%ROI at SGD1.15 per sign-up
Course funnels900%+ROAS, with 74% less spend
Agency rescue65%of revenue protected
B2B SaaS · SG, MY, JP54Xreturn on marketing budgetAG Net (Cloud HRMS SaaS)

SGD50K Budget, SGD2.71M Revenue in 5 Months

Challenge

No marketing team and no funnel. I was the sole marketer and the only source of leads across three markets.

Action

Built the first regional funnel from scratch: ICP research, localised campaigns, SEO, Google, Meta and LinkedIn Ads, HubSpot and GA4, plus sales enablement.

Result

SGD2.71M marketing-sourced revenue in 5 months, SGD180K ARR via resellers, and SGD50K+ saved on an in-house website revamp.

Healthcare · Non-profit2,077%ROI on a nationwide eventBreast Cancer Foundation

Record Sign-Ups for Pink Ribbon Walk 2024

Challenge

No dedicated digital function, no CRM and limited tracking, with a flagship event to fill.

Action

Built the digital function, rolled out HubSpot and GA4, and ran targeted ads, organic social and email automation.

Result

A record 1,275 sign-ups at SGD1.15 each, +34.2% participants from organic social and +8.5% from email.

Digital agency · SG, APAC, EU65%of agency revenue protectedWeave Asia

4 At-Risk Accounts Turned Around in 2.5 Weeks

Challenge

Four key client accounts were underperforming and at risk of leaving. The deadline to fix them was 6 months.

Action

Hands-on audits and rebuilds of Google, Meta and LinkedIn campaigns, with new campaign-health frameworks and clearer reporting.

Result

All four turned around in 2.5 weeks and renewed, protecting 65% of agency revenue.

Investment education900%+ROAS on course funnelsDr. Wealth

Lower Spend, Higher Returns

Challenge

High ad spend and rising cost per lead for course launches and webinars.

Action

Restructured ads, rewrote copy and built new paid and email funnels across Eventbrite, webinars and SEO.

Result

900%+ ROAS, 74% less ad spend, 83.6% lower CPL and 700K+ ad visits in 4 months.

Automotive · Export & rental-66.6%cost per lead in 1.5 weeksCar export and rental firm

Cheaper Leads, Almost 10X More of Them

Challenge

Leads were expensive and too few to keep the sales team busy.

Action

Rebuilt targeting, offers and ad creative, with tighter tracking.

Result

Cost per lead down 66.6% and daily leads up 980.5%, within 1.5 weeks.

B2B SaaSSGD86.5Krevenue in 1 weekAG Net (Cloud HRMS SaaS)

15 SQLs From One Campaign Revamp

Challenge

Paid search traffic wasn't turning into sales-ready leads.

Action

Revamped the landing pages and restructured the Google Ads campaign around buyer intent.

Result

15 SQLs and SGD86.5K in revenue within one week.

Healthcare · Events92Ksite visits on SGD394Breast Cancer Foundation

A Golf Event Page That Punched Above Its Weight

Challenge

A fundraising golf event needed awareness and donations on a very small budget.

Action

Built a focused landing page and a tightly targeted ad campaign.

Result

92K site visits and SGD1.3K in donations within 1.5 weeks, on SGD394 of ad spend.

Tuition · SEO25leads a week at peakTuition centres

Page 1 Rankings That Fill Classes

Challenge

Highly competitive keywords and reliance on paid ads.

Action

White-hat SEO across on-page, local and content, including Google Business Profile.

Result

Page 1 for "Physics Tuition Singapore" and "Chemistry Tuition Singapore", bringing 9 to 25 leads a week.

Music education · Retail2 → 7outlets in 3 yearsEight Tones Music School

Growth From 2 to 7 Outlets

Challenge

A growing music school needed more students and stronger instrument sales.

Action

Partnered with the founder on student acquisition, lesson packages, offers and instrument sales.

Result

Contributed to growth from 2 to 7 outlets in 3 years.

Results reflect past roles and projects, often as part of a wider team effort.

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