Top 25 Outstanding Leader in Growth Marketing 2025

Nicholas Ng, ROI-driven Head of Marketing & Growth in Singapore. I Help Turn Marketing Spend Into Measurable ROI.

SGD50K budget. SGD2.71M revenue. 5 months. One of the results I've been part of over 12+ years, working with micro-SMEs through to MNC-level accounts.

  • 54X return on budget
  • -70% cost per lead
  • 2,077% event ROI

Available now for Head of Marketing / Growth roles in Singapore

Nicholas Ng, ROI-driven growth marketing leader in Singapore
54Xreturn on budget
-70%cost per lead
2x DIGITALCONFEX
award winner
0+Years in growth marketing
~0Brands grown
0Industry niches
SGD0M+Budgets managed

As featured in

Trusted by close to 100 brands, from start-ups to MNCs

Logos of brands Nicholas Ng has grown, including AGHRM, SMU Academy, James Cook University, Schaeffler, Dr Wealth, Tennant, Wealth Management Institute and Weave Asia

ROI, not vanity metrics

What Did Marketing Actually Return?

Nine results my teams and I achieved, with the numbers behind them. See full case studies

SaaS funnel54XSGD50K in, SGD2.71M out
Nationwide event2,077%ROI at SGD1.15 per sign-up
Course funnels900%+ROAS, with 74% less ad spend
Agency rescue65%of revenue protected in 2.5 weeks
B2B SaaS · SG, MY, JP

SGD2.71M

Revenue in 5 months, on SGD50K

Sole marketer at AG Net. Built the regional funnel from zero, plus SGD180K ARR via resellers.

Healthcare · Non-profit

2,077%

ROI on a record event

1,275 sign-ups at SGD1.15 each.

B2B SaaS

SGD86.5K

Revenue in 1 week

15 SQLs from rebuilt pages and Google Ads.

Automotive

-66.6%

Cost per lead in 1.5 weeks

While daily leads jumped 980.5%.

Investment education

-83.6%

Cost per lead

And 900%+ ROAS at Dr. Wealth.

Healthcare · Events

SGD394

Ad spend for 92K visits

Plus donations, in just 1.5 weeks.

SEO

+950.3%

Weekly leads, zero ad spend

From Page 1, Top 3 Google rankings.

B2B SaaS · Web

SGD50K+

Saved on a website revamp

Built in-house, generating 13 leads a week.

Music school · Retail

2 → 7

Outlets in 3 years

Acquisition and sales strategy for Eight Tones.

ROI calculator

What Could Better Marketing Return for You?

Plug in your numbers. See what modest gains in lead cost and conversion could add to your revenue.

Improvement scenario

Extra revenue a year, same budget

SGD 0

 

TodayWith Nicholas
Leads / month––
Customers / month––
Revenue / month––
Marketing ROI––
Discuss These Numbers With Me

Illustrative only, using deliberately modest assumptions. My past campaigns have achieved more (e.g. -66.6% CPL), but results depend on your market, offer and budget.

Sound familiar?

Solving the Problems Holding Your Business Back

Pick your company size to see how I'd help.

Founder-led strategy

Does every dollar need to work hard?

Need one person who can plan, build and run it, without waste?

Common challenges

  • Tight budget, little room for waste
  • Founder juggling marketing too
  • Agency results that fall short

How I help

  • Lean, high-ROI funnels
  • Hands-on, from plan to launch
  • Early wins, often within weeks
-74% ad spend while ROAS passed 900% at Dr. Wealth

The offer

Your Next Head of Growth? Experienced. Available Now.

Looking for one hire who can look after the whole engine, from strategy to revenue?

Why Nicholas Stands Out

Strategy and hands-on execution, in one hire.

He has reported to MDs and Boards, built two digital functions from zero, and still rebuilds campaigns and landing pages himself when results stall.

What you get

  • ROI-focusedCampaigns tied to revenue
  • 0-to-1 builder2 digital functions from scratch
  • Campaign recovery4 at-risk accounts improved in 2.5 weeks
  • Adaptable~100 brands, 54 niches
  • AI-nativeAgentic AI, GEO/AEO, vibe coding
  • BilingualEnglish & Chinese, Board experience

Why hire me now

The sooner growth starts, the sooner it compounds.

01

No notice period

Ready to start this month.

02

AI is rewriting search

I've been optimising for ChatGPT, Gemini and AI Overviews.

03

Aiming for early ROI

In past roles, early gains came within 1 to 2.5 weeks.

My specialities

Four Specialities. One Growth Engine.

Senior enough to lead the strategy. Hands-on enough to do the work.

Growth Marketing

Full-funnel systems that help fill your pipeline with buyers.

54X return on a SGD50K budget

  • B2B demand gen
  • Lead gen
  • CRO
  • Paid media
  • Email automation

Marketing Strategy & Go-to-Market

Right market, right message, right channel. Then revenue.

GTM across SG, MY and JP

  • ICP
  • Positioning
  • Localisation
  • PR & media relations
  • Budget & P&L
  • Sales enablement

Digital Transformation & AI

MarTech, data and AI that make ROI visible and scalable.

2 digital functions built from zero

  • HubSpot CRM
  • HubSpot + Salesforce data reconciliation
  • GA4 & attribution
  • Agentic AI
  • AI-SEO (GEO/AEO)

Team Leadership & Mentorship

Bringing out the best in your marketing team, or building one if you don't have one yet.

7-person functional team led

  • Hiring
  • Mentoring
  • Frameworks & process
  • Stakeholder management
  • Speaking
Portrait of Nicholas Ng in Singapore's CBD
Top 25 Outstanding Leader in Growth Marketing 2025DIGITALCONFEX · 20+ Asian countries
Top 25 Digital Rising Star 2023DIGITALCONFEX

About me

Hi, I'm Nicholas. I Help Marketing Pay for Itself.

For 12+ years, I've helped companies turn marketing into revenue, often as their sole marketer.

Builder2 digital functions built from zero
Adaptable~100 brands across 54 niches
AI-nativeBuilt this site with Claude Code

If it sells, it's creative. If it doesn't sell, it isn't.

My first rule of marketing

Why choose me

Top 12 Reasons to Hire Me

Here are three. The rest are one click away.

01

ROI Over Vanity Metrics

54X return on a SGD50K budget.

05

Campaign Turnarounds

4 at-risk accounts turned around in 2.5 weeks.

06

Quick to Learn New Industries

~100 brands, 54 niches.

See all 12, with examples. Read the Top 12 Reasons

Testimonials

What Leaders and Colleagues Say

Founders, managers and teammates, in their own words.

"A good 4x–5x ROI for lead generation, on an ad spend that is one-tenth of the industry's largest competitor!"
ATAaron TohDigital Account Manager, Ice Cube Marketing Asia
LinkedIn
"He has regularly produced great ROI… an excellent collaborator and communicator who always goes above and beyond to make sure that goals are met."
AYAdabel YapHead, Marketing & Communications
"Nicholas has transformed FX1's marketing and seen conversions at lowest cost… [His work] saved us thousands of dollars!"
DPDickson PuaFX1 International (Malaysia)
LinkedIn
"Nicholas's extensive knowledge and deep expertise in the marketing field greatly enhanced our strategic initiatives."
JGJamie GohAccount Executive · worked with Nicholas at BCF
"His digital marketing insights have really helped the company focus on what will provide the best ROI."
TKTan Kok SeongGeneral Manager, Fullerton Global Services
LinkedIn
"He also built our digital marketing platform largely from scratch… I'd highly recommend hiring Nicholas."
ENEiybah M NashirDigital Marketer · reported to Nicholas
"Diplomatic & tactical, Nicholas has excellent copywriting that converts and possesses strong analytical thinking skills."
MPMarvin PohConsulting Manager, ex-PR Manager, Ang Mo Kio Town Council

Read all testimonials

FAQ

Questions Hiring Managers Ask

Don't see yours? Ask me. I'll reply personally, usually within the same day.

See All FAQs
What roles are you open to?

Full-time Head of Marketing / Growth, Senior Marketing Manager, Marketing Manager and Digital Marketing Manager in Singapore. Regional APAC scope welcome.

When can you start?

Immediately. No notice period.

How do you prove ROI?

Every campaign gets revenue KPIs, tracked end to end in GA4, CRM and attribution dashboards. I reconcile data between systems such as HubSpot and Salesforce, so leadership sees one accurate number.

What would your first 90 days look like?

30: audit and gap analysis. 60: fix tracking and funnel leaks, launch quick wins. 90: scale winners, present a 12-month ROI roadmap.

Ready to grow?

Let's Talk About Your Growth Targets.

Share the role and the revenue goal. I'll come prepared with a few ROI ideas for the first 90 days.

Available immediately · Singapore-based

Book an Interview

Tell me a little about the role. I'll reply personally, usually within the same day.

Opens your email app or WhatsApp with your details pre-filled. No spam, ever.

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